 A 20 metre timed run in association with New Balance open to everyone. Participants will get their feet measured at one end by a New Balance technical representative. Your feet are measured for length and width, and then biomechanically assessed to determine how much support and cushioning they require from a running shoe. You then select the correct pair of running shoes for you, from the extensive set of try on shoes - support and neutral shoes, in male and female models, all in multiple widths and half sizes. You then get to test your perfect fit running shoes on the 20 metre timed sprint - the New Balance Speed Run. Your time is displayed and noted, and added to the day's scoreboard.
 There are various prizes available at the end of the day within various categories, for example the fastest man/woman/girl/boy. All participants receive a written prescription stating their recommended size and mode of shoe and a discount off any purchases on the day in the Sweatshop / New Balance tent.
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